GivingTuesday – The global generosity movement

Publication date: 11 Jul 2022



“Everyone has something to give and every act of generosity counts.”




From 7 to 8 June 2022, a GivingTuesday European leaders meeting took place in Brussels, Belgium, gathering no less than 32 participants representing non-profit organisations from all around Europe. The discussions were mainly focused on the practical definition of the notion of “generosity” and the development of a European Hub of GivingTuesday.

Transnational Giving Europe had the opportunity to be one of the guests attending this major event. During the second day of the meeting, Ludwig Forrest, from King Baudouin Foundation, TGE’s Belgian partner, has presented to the distinguished audience the TGE Network and its potential to support the generosity sector around Europe by facilitating tax-efficient cross-border donations.

Moreover, the event welcomed as special guest, Ms Victoria Vrana  from Bill & Melinda Gates Foundation, who strongly supports the GivingTuesday movement and its projects.

However, maybe you are wondering what is GivingTuesday?

According to GivingTuesday official website, this is a global day of giving or a global generosity movement which is held each year on the Tuesday following Thanksgiving. This year, GivingTuesday will be on November 29,  2022.

GivingTuesday was created in 2012 in the United States as a simple idea: a day that encourages people to do good. Since then, it has grown into a yearly global movement that inspires millions of people all around the world to give, collaborate and celebrate generosity.

Why do non-profit organisations participate in this global day of giving?

As GivingTuesday execute several year-round activities to support the generosity sector around the world, it is the perfect chance for nonprofits to highlight their missions, solicit donations, and gain new supporters.


For more details about GivingTuesday, visit their website.